The year started with a not-so alien show with the Consumer Electronics Show (CES) but with a special “treat” for our company and the Group as a whole. We had a total of four clients land on Exhibitor's Best of CES list recognizing the Top 20 exhibits on the show floor – a most for any agency in the publication's history!
For a highlight reel, please click here.

Shortly after CES's conclusion, our teams were hot on the trail getting ready for CONEXPO CON/AGG, a must for any brand in the construction and agriculture industry. With the event happening every three years, our client partners wanted to go BIG and they sure did! To check out our show presence, click the video links below.

Keeping suit with firsts, this year's Gaming Global Expo's G2E was our company's most successful show to date with over a dozen brands represented on the show floor, including long time clients and showstoppers Light & Wonder who took the party off the show floor and onto the Encore Beach Club with a private, invite-only event allowing our teams to flex its turnkey capabilities at a drop of a dime.

G2E 2023 Highlights

Our agency had the pleasure in supporting a long-time client in Canon and new brand to the fleet in Ducati during a very familiar week for MCH Group – Miami Art Week! At this year's event, our teams partnered with IRIS to support Bentley's latest collaboration with Ducati with the grand reveal of its latest Diavel motorcycle – a true work of art. The event took place outside of the Rubell Museum in Miami, FL with a private invite-only event for shareholders, VIP personnel, and media followed by a night of festivities to celebrate the reveal. The following day, our crew supported long-standing client Canon with a private event on the perfect venue whilst in Miami – the beach! The night was capped with music and entertainment with the usual glimpse of a celebrity here and there just as one would suspect comes with the territory.

Rounding out the theme of 'firsts' is TwitchCon and SXSW 2023 – two leading stages within the event space. From March 10 – 19, the music and entertainment industry made their way down to Austin, TX for the 2023 SXSW supporting TikTok with a total of five activations at the Inn Cahoots including Branded Client HQ Lounge, B2B Meeting spaces for T2Ts, evening festivities, and more. Last, not least, MC² had the pleasure in supporting long-time client Samsung at TwitchCon 2023 in partnership with their agency of choice, Cheil Worldwide, from October 20 – 23; another first for our brand and hopefully not the last.

Don Lee, Chief Executive Officer with MC², has been incorporating his organizational perspective and processes into play within the last 12 months of his tenure with our company including organization hierarchy, corporate policies, global/domestic bonus structures, employee performance review processes, and more.

Amidst all this success, one of the constant challenges for the company was staffing an establishment with an ever-changing market, rising cost of living, change of guard with many of our team members, and of course, retention of talent within our existing teams.

In the current business landscape, MCH Global is poised for the next chapter of growth in the EMEA market, with strategic expansion of footprint and delivery in the Middle East and Europe, notably in Amsterdam.

Topline revenue growth continues for the third consecutive year. We proudly acquired 13 new clients and secured 5 retainers across regions. The Lucid Retainer remains a cornerstone global account, spanning the Middle East and Europe, with teams deploying a global approach whilst delivering respective regional initiatives. As automotive market leaders, we're now also forging strategic alliances to introduce new electric car brands like Zeekr, BYD, and NWTN across regions.

Our portfolio expansion included the finance sector with first-time clients like CBI and BNP Paribas. Inaugurating the first ever Saudi Manufacturing Facility for Lucid showcased our commitment to regional development. In the EMEA market, ongoing and upcoming projects include collaborations with Julius Baer, Ringier, Valora, Dubai Tourism, Pictet, Doha Jewellery Show, Netflix, and Formula One.

As a culture-first agency, our goal of imagining, creating and leveraging cultural platforms with and for brands, remains our guiding compass, forging us into the next phase of sustained growth.

For Expomobilia, 2023 was a year full of key milestones, outstanding projects and decisive changes. With major projects and the celebration of a significant anniversary, we continued to build on our commitment and our fascination with excellence and customer satisfaction.

The first half of the year was marked by impressive major projects that showcased our ability to deliver outstanding trade fair concepts at international level. Our team created impressive exhibition pavilions for four renowned Swiss luxury watch brands at the prestigious Watches and Wonders fair in Geneva. The success of these projects inspired us to start planning for the 2024 edition shortly after the fair had closed its doors. In Hong Kong, we took charge of the show management for Art Basel Hong Kong, achieving an impressive, record-breaking setup time of just 2.5 days for 30,000 square meters of exhibition space. This testifies to our commitment to first-class events and our efficiency. Our colleagues in China can also look back on successful projects, including the participation at Auto Shanghai of eminent clients such as BMW, Mini and Nissan. With around one million visitors, the motor show is one of the largest events to be staged in China since the end of the pandemic and highlights once again our ability to establish Swiss quality standards worldwide. We completed numerous trade fair construction projects in German-speaking Europe, including an exciting project for new customer Holcim at the Bau fair in Munich, where we coated rounded exhibits with genuine concrete. The first half of the year was brought to a successful conclusion in June when we took on the exhibition management for Art Basel and Design Miami / Basel.

In the second half of 2023, we focused on further strengthening our position as an industry leader and setting new standards in experience marketing. It was with great vigor that we launched our preparations for Paris+ par Art Basel in Paris while, at the same time, celebrating our 50th anniversary with an unforgettable party staged under the motto “50 Years of Building Lasting Impressions”. The celebration marked a tribute to our successful history and an expression of our gratitude to all our customers, partners and employees.

In the second six months of 2023, we again completed numerous projects that reflected the diversity and quality of our services. The structures we built contributed to the creation of unique brand experiences and impressively showcased the works of outstanding artists. We also created exhibition booths for well-known clients, including Trumpf, CABB Group, Geberit and Deutsche Bank, presenting the brands and their products to great effect.

Our expertise and creativity were confirmed with the award of several fantastic projects, including the French pavilion for Expo 2025 in Osaka and more than ten booths for Swissbau 2024.

In July, our skills were further highlighted when we won two prestigious ADC Awards. For the Dutch Pavilion, we not only received lavish praise from the ADC jury and the Gold Award in the category “Spatial Experience – Exhibition for Brand – Museum Pavilion” but were also awarded the Grand Prix for the best “Spatial Experience”. This is yet another accolade to add to our impressive portfolio and confirms our continued drive to provide innovative, original and efficient solutions through a holistic approach.

In 2023, we similarly demonstrated our capabilities in the other services we offer. This included the creation of the pop-up stand for Breitling at Zurich Airport and a further conversion concept for the BSH store in Bern.

Another first that we were able to celebrate was as official stand builder for the Wine and Fine Food Festival where we were mainly responsible for the design and construction of all the basic module packages.

Last, not least, our team brought 2023 to a successful close with Art Basel Miami Beach, where they constructed an impressive 60,000 square meters of exhibition space in a very short time. The challenges involved in the new layout with five plazas, the relocation of the galleries and the optimization of visitor flows were successfully mastered thanks to our 360° approach and the fantastic cooperation that exists within the group.

We are working hard to ensure that our success story continues in 2024 and will be building further on our position as a leader in the experience marketing industry. We look forward to new challenges and exciting projects where we can once again demonstrate our expertise and creativity.