Live Marketing Solutions
The companies MCH Global, Reflection Marketing, Rufener, Expomobilia (with Techno Fot), MC2 and Winkler Livecom offer comprehensive services in the areas of strategy and conception, marketing consulting, event management, exhibition and event structures and multi-media solutions. In the 2017 financial year, they took charge of a total of 2,803 projects – corporate events (exhibition stands, general meetings, company occasions) and also public events in the fields of culture, sport and society. A total of 1,749 projects were completed abroad (62%) and 1,054 projects in Switzerland (38%).
With the acquisition of MC2, a leading provider of live-marketing services in the USA, the MCH Group has further expanded its range of services and its global presence in the field of live-marketing solutions. With its overall network, the MCH Group is now in a position to offer locally and globally operating companies one-stop-shop solutions in the field of live marketing and/or provide some of the associated services in all the key markets (Europe, USA, Asia, Middle East).
IWC - SIHH Geneva
Details of the live marketing solutions
MCH Global
|
Projects supervised 2017 |
|
|
Total |
4 |
|
in Switzerland |
0 |
|
abroad 1) |
4 |
1) Finland, Germany, UAE
Dubai
|
Reference Projects 2017 |
|
|
Valtra |
Strategy for Trade Show Activation, Finnland |
|
Fendt |
Strategy for Trade Show Activation, Germany |
|
Dubai Tourism |
Roadshow 2018, multiple locations |
|
GCAA |
AVSEC Symposium, UAE |
Reflection Marketing
|
Projects supervised 2017 |
|
|
Total |
84 |
|
in Switzerland |
81 |
|
abroad 1) |
3 |
1) Germany, India, UAE
Reflection Marketing – Mercedes Benz
|
Reference Projects 2017 (selection) |
|
|
Mercedes-Benz Switzerland, Schlieren |
Potential analysis live-marketing themes |
|
Schulthess Klinik, Zurich |
Positioning |
|
Erdgas, Zurich |
Sponsoring strategy |
|
Weltklasse Zürich |
Event positioning |
|
Raiffeisen, St. Gallen |
Marketing competence topics for corporate customers |
|
Swiss Tennis, Biel |
Marketing management, marketing strategy |
|
Switzerland Tourism. Lucerne |
Marketing strategy and sponsoring model |
|
BKW, Bern |
Brand and marketing strategy |
|
Hallenstadion, Zurich |
Marketing concept |
|
Tennis Europe, Basel |
Association strategy 2019+ |
Rufener
|
Projects supervised 2017 |
|
|
Projects supervised |
44 |
|
in Switzerland |
26 |
|
abroad 1) |
18 |
1) Argentina, Austria, Bahrain, France, Germany, Great Britain, Hong Kong, USA
Rufener – SFL Awards
|
Reference Projects 2017 (selection) |
|
|
Franke |
THINK NEXT by Franke, Aarburg |
|
Erne |
111-year anniversary, Laufenburg |
|
swisspeace |
Basel Peace Forum, Basel |
|
S-GE |
Aussenwirtschaftsforum, Zurich |
|
Café Royal |
Sampling Roadshow Robbie Williams Tournee, Basel |
|
H&M |
Opening of Flagship Store, Zurich |
|
Fifa |
Fifa Congress, Bahrain |
|
UBS |
Art Basel Lounge, Hong Kong, Miami Beach |
|
IWC |
SIHH, Geneva |
|
ZFF |
Zurich Film Festival, Zurich |
Expomobilia
|
Projects supervised 2017 |
|
|
Projects supervised |
307 |
|
in Switzerland |
220 |
|
abroad 1) |
87 |
1) Canada, China, France, Germany, Hong Kong, Indonesia, Italy, Kazakhstan, Netherlands, Portugal, Turkey, UAE, USA
Expomobilia – Nissan – Dubai
|
Reference Projects 2017 (selection) |
|
|
Swiss Confederation |
Expo 2017, Astana |
|
Verein Badenfahrt |
Badenfahrt 2017, Baden |
|
Aargau museum |
Legionärspfad Vindonissa, Aargau |
|
Engel |
10-year anniversary, Shanghai |
|
Swiss Peace |
Swiss Peace Forum, Basel |
|
MCH Group |
Art Basel, Basel, Miami Beach, Hong Kong |
|
Swarovski |
Baselworld, Basel |
|
Thunderpower |
IAA International Automobile Exhibition, Frankfurt |
|
Renault |
Motor Show 2017, Shanghai |
|
Nissan |
Motor Show 2017, Dubai |
MC2 Group
|
Projects supervised 2017 |
|
|
Projects supervised |
1 610 |
|
USA |
1 530 |
|
abroad 1) |
80 |
1) Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Czech Republic, Denmark, France, Germany, Great Britain, Indonesia, Italy, Mexico, Morocco, Netherlands, Peru, Singapore, Spain, Sweden, UAE, Zambia
MC2 – Canon – CES Las Vegas
|
Reference Projects 2017 (selection) |
|
|
McKinney (Samsung) |
Samsung Studios and Consumer Electronics Shows, multiple locations |
|
Toyota Motor North America |
ToyotaFest, Plano |
|
R. J. Reynolds |
NACS, Chicago |
|
Canon USA |
Consumer Electronics Show, Las Vegas |
|
Toyota Motor Sales North America |
NADA, New Orleans |
|
Caterpillar, Inc. |
Conexpo-Con/Agg, Las Vegas |
|
Verizon Wireless |
HIMSS, Orlando |
|
CCA Global Partners |
Private Event, Las Vegas |
|
NOKIA |
GSMA Mobile World Congress Americas 2017, San Francisco |
|
Bloomberg LLC |
56+ Various shows, US nationwide |
Winkler Livecom
|
Projects supervised 2017 |
|
|
Projects supervised |
754 |
|
in Switzerland |
727 |
|
abroad 1) |
27 |
1) Austria, China, Finland, France, Germany, Italy, Kazakhstan, Liechtenstein, Portugal, USA
Winkler Livecom – Brake the Tango
|
Reference Projects 2017 (selection) |
|
|
Imagination Europe Ltd. |
Astana Shell Pavilion 2017, Astana |
|
EVENT MANUFAKTUR GmbH |
Schindler, Hannovermesse 2017, Hannover, |
|
Holland & Young Sàrl |
WEF Davos 2017, CNBC English Church, Davos |
|
Thurgauer Kantonalbank (TKB) |
Partizipantenversammlung, Kreuzlingen |
|
Trésor Basel AG |
Tresor contemporarycraft 2017, Basel |
|
Maag Music & Arts AG |
Break the Tango Tour 2017, Berlin, Hamburg, Paris, Vienna, Zurich |
|
Bright Entertainment AG |
Allianz Event 2017, Zurich |
|
Rufener Events Ltd. |
Franke Innovation Day, Aarburg |
|
MAAG Music & Arts AG |
Musical "Ewigi Liebi 2017", Zurich |
|
Radio Argovia |
Argovia Fäscht 2017, Birrfeld |
